OK, no animals are going to wear the meters, but Arbitron announced that it has scored a deal with the National Hockey League (NHL) Pittsburgh Penguins, who have signed for Custom Portable People Meter (PPM) Radio Ratings services in Pittsburgh.
The Penguins are the first NHL team to sign for Custom PPM Ratings. As part of the agreement, the Pittsburgh Penguins will receive individual game and season estimates along with pre-game and post-game estimates.
Regular season estimates have already shown the team to be a large draw on the radio, Arbitron noted. And, most recently during the playoffs, the Penguins showed even greater increases in ratings for key advertiser demographics. Across the Penguins playoff broadcasts on Clear Channel‘s WXDX-FM, Men aged 25-54 averaged a 4.9 rating per game. Men aged 18-34 averaged a 5.0 rating per game.
“The Penguins numbers are impressive for the NHL radio broadcasts. As we’ve seen with the playoffs, these premium advertising events deliver larger targeted audiences than primetime dayparts across the week,” said Arbitron Sports Manager Chris Meinhardt.
“Pittsburgh Penguins fans have once again underscored their passion for the team with the way they follow our radio broadcasts on 105.9 ‘The X’ and the Penguins Radio Network. We look forward to continuing that strong radio performance as we enter an exciting new era in CONSOL Energy Center,” said David Peart, Vice President of Corporate Partnerships for the Pittsburgh Penguins.