My Business First (MBF) is a first of its kind marketing campaign created exclusively by PARC that includes an impact video, webinar, on-air commercials, and website. The primary goal is to show radio’s pivotal influence to consumers especially emphasizing using the Internet PLUS Radio together. The on-air portion of the campaign drives the listener to the MBF website. This is the most compelling part of the campaign since it teaches the listener/advertiser by example how combining radio and Internet creates a powerful synergy in result oriented media planning and allocation.
MBF also uses state of the art statistics retrieval and captures real data from online prospects hoping to prime the market, open doors and create new opportunities as the economy improves. This is the first campaign of its kind anywhere in the nation.
This campaign is the brainchild of Melissa Kunde, Executive Director of PARC. Melissa is also the host of the free MBF Webinar called “Getting to First,” where business owners and marketers can ask direct questions, learn how to utilize Radio, and get info first hand about integrative radio marketing technology.
“Contrary to media & advertising industry myth, Radio listening has been positively affected by new technology. Studies show that Radio is an influential companion medium in the media mix. This means people listen to radio simultaneously while on the internet or using their mobile phone. MBF not only educates business owners and marketers about the value of Radio, it proves by example that when you combine Internet with Radio you create one of the most powerful marketing combinations in history.”
Kunde hopes to break-through misunderstandings about Radio. The target audience for MBF is decision makers, CEO’s, marketing directors, and business owners and advertising agencies. This campaign employs state-of-the-art technology using video, flash, web analytics, and survey questions to engage marketers and track each aspect of the campaigns effectiveness.
The Portland Area Radio Council’s (PARC) mission is to promote the power of Radio to create fiscal health for both local businesses and the communities that Radio serves. It’s members include: Alpha Broadcasting, ClearChannel-Portland, Entercom-Portland and Westside Radio. www.portlandradio.org – www.radiogurupdx.com
