NEW YORK — Attendees of the annual gathering of media industry credit and collections professionals will be getting a first-hand account of the current digital advertising landscape — providing them with strong intelligence on what this may mean for the future of broadcast media.
The discussion will be led by IAB President/COO Patrick Dolan as part of the 2018 Media Credit Seminar, a full-day event scheduled for Thursday, October 25 at the offices of Lowenstein Sandler LLP, 1251 Ave of the Americas, in Midtown Manhattan. The location is accessible by eight Subway lines.
“With digital advertising representing a much larger share of advertising and marketing budget allocations, Dolan’s insights on digital advertising channels and their challenges will be very helpful to attendees at BCCA’s annual New York gathering for the industry’s credit and collections professionals,” said Mary M. Collins, President/CEO of BCCA and MFM, the Media Financial Management Association. “In addition to looking at trends in digital ad spending, Patrick will explore ways in which digital compares to traditional media channels and how the rise of brands centered on direct consumer relationships and agile supply chains, the ‘Direct Brand’ economy will impact the advertising and marketing landscape.”
Dolan has been with the IAB since joining in 2007 as its Chief Administrative Officer. Dolan previously served as CFO of the Early Learning Coalition of South Florida and as Executive Director of Finance and Operations for The Locomotion Channel.
His earlier professional experiences include serving on the senior management team at DoubleClick, Inc., initially as the company’s Director of International Finance and later as its Director of Business Operations.
Previously announced presenters for this year’s Media Credit Seminar include noted Macro Strategist and Economist Richard Hastings, who will discuss Metro and State Ranks and Movements. The event will close with a roundtable session moderated by Dee Stevenson, Credit & Collections Manager for Gray Television, and Linda Powell, Director of Credit & Collections for Altice Media Solutions.