In yet another move to expand its education division, which is not dependent on advertising revenues, the Washington Post Company announced a deal to acquire CourseAdvisor Inc., an online lead generation provider. Through its search engine marketing expertise and proprietary technology platform, CourseAdvisor generates student leads for the post-secondary education market. Currently, more than 1.5 million students use CourseAdvisor’s online education directory, CourseAdvisor.com, to match their skills and education needs to degree and certificate programs from more than 500 educational institutions and 8,000 programs. Terms of the deal were not disclosed.
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