Post-Newsweek stations forms digital media hub


They’ve formed Post–Newsweek Digital, a digital media unit based in Detroit, to help support and grow this end of its business. The development of online and mobile delivery of news and local content has grown enormously over the past few years and represents a significant part of PNS’s business. An early adopter of the web and mobile, Post–Newsweek stations currently average a combined 115 million page views and 10 million unique visitors per month.

“Catherine has worked tirelessly for the past several years as the director of digital media for our six stations, while serving simultaneously as director of business development at WDIV. She has done both jobs brilliantly and is exactly the right person to lead this effort.”

Catherine Badalamente has been named vice president of digital media for Post–Newsweek Stations. In her new role she will oversee the hub and lead PNS’s collective digital efforts.

Badalamente joined WDIV as an account executive in 2000 and became director of new business development in 2006. She took over the station’s digital media role in 2009.

Post–Newsweek Stations O&Os WDIV–Detroit (NBC affiliate), KPRC–Houston (NBC affiliate), WPLG–Miami (ABC affiliate), WKMG–Orlando (CBS affiliate), KSAT–San Antonio (ABC affiliate) and WJXT–Jacksonville (Independent).