Post-Pandemic Advertising Expectations: What Can Radio Expect?


How has the COVID-19 pandemic altered the advertising landscape for broadcast radio and its digital platforms? It’s a question that will likely permeate industry conferences and business gatherings for months. But, what’s the outlook for Hispanic media, in particular?

Four top advertising industry executives have their views on the subject.

And, they’ll share them at the upcoming Hispanic Radio Conference in Miami.

The impact of supply chain issues and DEI are big subjects. What’s the ripple effect, and impact, on Spanish-language radio? What’s the outlook for dollars coming into Hispanic radio for the 2022 mid-term elections?

A panel moderated by Matt Feinberg, Chief Strategy Officer for Gen Media Partners’ HRN will feature Zenith Media VP/Multicultural Ana Crandell; Gonzalo Del Fa, President of GroupM Multicultural; and Rick Ramos, SVP/Multicultural Partnerships at Katz Radio Group.

The session has been added to Day One of two-day affair, scheduled for June 22-23 at the InterContinental at Doral in Miami, just minutes from TelevisaUnivision, SBS, Alma Agency and Miami International Airport.

The Hispanic Radio Conference: Turn up the heat with us in Miami!

Also be sure to select and solidify your 2022 Medallas de Cortez nominations. The deadline is Friday (4/22), so do it today!