Posting a one-way street


Have you seen details anywhere in this dialogue as to what will happen when Radio stations OVERDELIVER? Of course not. This is just one more way for advertisers and agencies to “have their way” with us poor Radio slobs. In markets our size we should continue to build local business where ratings are not really a factor. My goal is to be able, some fine day, to send Arbitron a cancellation letter!

Rick Guest, Market Manager

East Texas Radio Group

Tyler, TX