Clear Channel Atlanta has debuted WKLS-FM Power 96.1, the area’s new mainstream CHR station. It will compete directly with Cumulus’ WWWQ-FM and Lincoln Financial’s WSTR-FM. Atlanta’s own Ryan Seacrest officially launched the station’s broadcast 8/29 at 8 p.m. onstage at the Philips Arena during the Enrique Iglesias and Jennifer Lopez concert. Power 96.1 launched playing 9,600 commercial-free songs in a row.
It replaces Active Rock “Project 9-6-1,” which replaced Heritage Classic Rock “96 Rock.” WKLS’s longevity as 96 Rock allowed it to claim to have the longest-running format on an FM station in the Atlanta market.
To unveil Power 96.1, Clear Channel Atlanta launched a multi-media campaign utilizing Clear Channel’s Digital Outdoor displays in Atlanta combined with unique television support to introduce the new station to Atlanta listeners. Power 96.1 will offer the Atlanta market exciting listener experiences through unique promotions, like exclusive concerts and up-close VIP experiences with their favorite artists, as well as, top personalities including entertaining local and national programs.
Elvis Duran and the Morning Show will move from Atlanta’s WILD 105.7 & 96.7 to Power 96.1 weekday mornings from 6 – 10 a.m. To kick-off the station’s promotions, Elvis Duran and the Morning Show will be giving away an exclusive VIP backstage experience with Duran at the sold-out iHeartRadio Music Festival in Las Vegas. Power 96.1 will also feature On Air with Ryan Seacrest, weekdays from 10 a.m. – 2 p.m. beginning Tuesday, 9/4. The complete programming line-up will be announced soon.
“Our goal with the launch of the new Power 96.1 is to bring Atlanta a new and exciting hit music station with entertaining personalities, unique artist interaction and a fun connection to everything that’s going on in Atlanta,” said Tom McConnell, EVP/Operations for Major Markets East, Clear Channel Media and Entertainment.