PPM Day 1 Update

The Nielsen May PPM is the closest time comparison to the most important April / May Arbitron of the past.  Back in the day, that one page in the book, Mon-Sun 6a-Mid AQH, gave us the total demo snap shot of every station in the market. Here’s the latest, broader results from today’s Nielsen subscribers:

1.  NEW YORK.  Top Shares:  A/C WLTW 6.8, Classic Hits WCBS/F 6.6, CHR WHTZ & Urban A/C WBLS tied at 5.6, Spanish WSKQ 5.1.  #1 Cume: WLTW 5,186,400 and CCU-E cluster mates have 4 of top 5 cumes: #2 WHTZ with #3 share, #3 cume #6 share Rym/AC WKTU, Classic Rock WAQX #5 cume/#7 share.  WCBS/FM has 4th cume.  Mar/Apr/May Biggest Share Gains:  Sports WFAN A/F +.9, Classic Hits WCBS/F and Rhym/CHR WQHT +.5.  M/A/M Decliners:  Talk WABC -.8, A/C WWFS -.7, N/T WNYC -.5, Hot A/C WPLJ -.4  Market Format Competition:  A/C 5, News/Talk 5.  Cluster Total Shares:  CCU-E 26.0; CBS 22.7; EMMIS 9.1; SBS 7.2; CMLS 5.5.

2.  LOS ANGELES.  Please stand by.

3.  CHICAGO.  Top Shares:  Urban A/C WVAZ 5.6, News WBBM/WCFS 5.0, AC WTMX 4.9, Talk WGN 4.6, Country WUSN 4.4.  #1 Cume: 2,525,600 CHR WKSC with a #7 share, #2 cume #9 share Rhym/CHR WBBM/F, #3 cume & share Hot A/C WTMX.  M/A/M Gains:  Classic Hits WLS/F +1.0, Talk WGN +.8, Country WUSN, Mod Rock WKQX, Sports WSXR all +.4.  M/A/M Decliners: News WBBM/WCFS -1.1, Urban A/C WVAZ -.9, Classic Rock WLUP -.7.  Format Competition:  A/C 5, Classic Hits/Rock 4.  Cluster Shares:  CBS 20.6, CCU-E 18.9, CMLS 11.6, HUBBARD 11.3, UNIVISION 6.1.

4.  SAN FRANCISCO.  Top Shares:  Sports KNBR 6.1, News KCBS A/F 5.8, N/T KQED 4.8, A/C KOIT 4.6, CHR WMVQ 4.1.  #1 Cume: A/C KOIT 1,510,500 with #4 share, #2 cume/#5 share CHR KMVQ, CCU-E’s Rhym/CHR KYLD & Hot A/C KIOI tied at 3rd cume.  M/A/M Gains: Sports KNBR +2.3, A/C KOIT +1.1, Univision’s Spanish Adult KBRG and Mexican WSOL/SQL both +.4.  M/A/M Decliners: N/T KQED -.8, News KCBS A/F and Classic Rock WUFX/KUZX both -.5, Urban KMEL -.4.  Format Competition:  N/T 6, A/C 5, Classic Rock/Hits/R&B Oldies 4.  Cluster Shares: CCU-E 19.9, CBS 15.0, CMLS 15.0, ETM 10.3, UNIVISION 5.8.

5.  DALLAS.  Top Shares:  CHR KHKS 6.6 tied with Country KPLX 6.6, Classic Hits KLUV 4.4, A/C KOIT 4.6, CHR WMVQ 4.1.  #1 Cume: CHR KHKS 1,892,100, #2 cume/#10 share Hot A/C KDMX, #3 Country KPLX, #4 Urban AC KRNB.  M/A/M Gains:  Sports WESN +.7,  Rock KDGE +.6, Classic Hits KLUV & Country KSCS both +.4.  M/A/M Decliners: Urban Contemp KKDA -1.6, CHR KHKS -.9, Hot A/Cs KDMX & KVIL both -.6.  Format Competition:  N/T 5, A/C-Adult Hits 4, Classic Rock/Hits 3.  Cluster Shares:  CCU-E  21.0, CMLS 19.4, CBS 17.0, SERVICE BCST 6.5, UNIVISION 5.3.

6.  HOUSTON.  Top Shares:  Country KKBQ 8.4, Soft A/C KODA 6.5, Urban A/C KMJQ 6.2, Classic Hits KGLK/KHPT 5.7, Rym/CHR KBXX 5.4. Cume Winner Soft A/C KODA 2,078,500 at #2 share, 2nd cume & top share Country KKBQ, 3rd cume & 5th share KBXX, 4th cume & share Classic Hits KGLK/KHPT.  M/A/M Gains: KKBQ +1.4, U/C KQBT +.9, UrbanA/C KMJQ, ModRock KTVZ and Spanish Adult KOVE, all +.6.  M/A/M Decliners:  N/T KTRH -1.2, Hot A/C KHMX -.7.  Format Competition:  Spanish/Mexican 6, N/T 4, AC – Sports – Country 3 each.  Cluster Shares:  CCU-E 20.6, COX 16.3, CBS 15.2, CMLS 15.0, RADIO ONE 11.6, UNIVISION 11.4.  

8. PHILADELPHIA.  Top Shares:  A/C WBEB #1 8.0 and #1 Cume 1,695,100.  Classic Hits WOGL #2 6.3 share and #2 cume.  Rock WMMR 6.0, Country WXTU 5.9, Urban A/C WDAS 5.7.   #3 cume is CHR WIOQ at #12 share, #4 cume Classic Rock WMGX is #6 share, #5 Rym/AC WISX holds #13 share.  M/A/M Gains:  WDAS +.8, Urban Contemp WUSL +.6, Rock WMMR & Sports WIP/F +.5.  M/A/M Decliners:  WBEB & Rym/CHR WRDW -.6, Rym/AC WISK -.5, CHR WIOQ -.3.  Format Competition:  AC/Adult Hits 4, Classic Rock/Hits/Oldies 3.  Cluster Shares:  CCU-E 20.6, GREATER MEDIA 16.9, CBS 16.5, CMLS 15.0, RADIO ONE 8.2, JERRY LEE 8.0.  

9. ATLANTA.  Top Shares:  News/Talk WSB/WSBB/F 7.4, Urban AC WARL 7.0 and a 3-way 6.0 tie for Urban WVEE, A/C WSB/F, Urban A/C WAMI/UMJ.  #1 Cume: Urban A/C WSB/F 1,303,200 at #4 share.  In a virtual tie for #2 cume are WVEE, CHRs WWPW #13 share and WWWQ at #9.  M/A/M Gains:  Christian WFSH +.8, Urban AC WAMI & Country WKHX +.6, WWWQ +.3.  M/A/M Decliners:  News WABE -.8, A/C WSB/F -.7, Classic Hits WSRV -.6, CHR WWPW -.5.  Format Competition:  Urban 4, News/Talk 3, A/C & Classic Hits/Rock 2 each.  Cluster Shares:  

COX 25.4, RADIO ONE 14.0, CCU-E 13.7, CMLS 13.6, CBS 7.6.

19. LONG ISLAND, NY.  Top Shares:  CHR WBLI 6.7, A/C WALK & CHR WHTZ 6.0, Sports WFAN A/F 5.1, News WCBS 4.7  Cume Winner WHTZ 776,000 and #4 share, #2 WBLI, #3 cume WALK, #4 Rym/CHR WKTU at 12th share and Classic Hits WCBS/F #5cume/#6 share.  M/A/M Gains: WFAN +1.4, Classic Rock WBAB/WHFM +.9, WHTZ +.7, WBLI and Rock WWSK +.4.  M/A/M Decliners: WCBS -.9, A/C WLTW & WKTU -.6, Urban A/C WBLS and WALK -.5.  Format Competition:  AC 5, News/Talk 4, Classic Hits/Classic Rock 4.  Cluster Shares:  CCU-E 20.5 (w/o WALK), CBS 20.2, Connoisseur 15.4 (with WALK), COX 10.3, EMMIS 4.8, CMLS 4.7.

To be continued……

–Clark Smidt, Broadcast Advisor / Media Connector has applied radio ratings and sales strategy since 1971, at WBZ AM & FM, Boston. Customized assignments focus on specific priorities, cost-savings with available resources while adding audience, income and value. [email protected]

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