The Nielsen May PPM covers the trend setting April / May Arbitron scorecard of the past. We don’t have the absolute total story, with non-subscribers not included, but the broad numbers offer market insights for what’s hot…and what’s not. Here’s Day 3 of the just released overview from Nielsen, currently in the process of cross checking the Los Angeles numbers for April / May re-release:
23. PORTLAND, OR. Top 5 Total Shares: CCU is 1& 2, A/C KKCW 6.8, Oldies KLTH 6.4, Country KUPL 6.3, News/Talk KOBP 6.1, Rym/CHR KXJM 5.4. Top Cumes: KKCW 679,900 #1 cume & share, CHR KKRZ #2 at #8 share, KLTH #3 cume & #2 share, KXJM 4 & 5, KUPL #3 and #5 share. March/April/May Share Gains: Rym/CHR WXJM +.8, KLTH +.8, Sports KPOJ +.7, Classic Rock KGON +.4, Christian KFIS +.4, Mexican KRYP +.4. M/A/M Declines: News/Talk KOBP -1.9, CHR KKRZ -1.8, Adult Alternative KINK -.7, ModRock KNRK -.4. Market Cluster Leaders: CCU-E 23.6; ENTERCOM 22.7, ALPHA 14.6, SALEM 6.7.
24. CHARLOTTE. Top 5 Shares: CBS 1-2-3, Urban Contemp. WPEG 8.0, Country WSOC 6.8, Urban A/C WBAV 6.6, Classic Rock WRFX 6.2, Country KKFT 5.9. Top Cumes: CHR WNKS 540,700 #1 cume 10th share, Adult Hits WLKO #2 & #9 share, WSOC #4 & #2, WKKT 5 & 5. March/April/May Share Gains: U/C WPEG +1.3, WRFX +.5, WKKT +,4m R&B Oldies WOSF +.4. M/A/M Declines: CHR WNKS -.9, WWOC -.9, WLKO -.5, CHR WHQU -.4, Gospel WPZS/WQNC -.4. Cluster Leaders: CBS 31.6, CCU-E 23.4, RADIO ONE 11.2, GREATER MEDIA 6.6.
25. PITTSBURGH. Top 5 Shares: Classic Hits WWSW/F 8.0, Adult Hits WRRK 7.6, Rock WDVE 7.0, CHR WKST/F 6.9, Country WDSY/F 6.9. Top Cumes: Classic Hits WWSW/F #1 cume & share, WKST/F #2 & #4, WRRK #3 & #2, WDVE #4 cume #3 share, Hot A/C WBZZ #5 & #6. March/April/May Share Gains: Hot A/C WBZZ +.5, ModRock WXDX/F +.3, Talk WPGB +.3, WDSY/F +.2, WRRK +.2. M/A/M Declines: Rock WDVE -1.0, CHR WKST -.8, News/Talk WESA -.5, Hot A/C WLTJ -.3. Cluster Leaders: CCU-E 28.9, STEEL CITY 11.8, CBS 11.5 (excluding KDKA A/F).
PLEASE NOTE: Not all subscribing station numbers were published for the Pittsburgh (CBS) and St. Louis (EMMS) markets. Yesterday’s summary of Baltimore Cluster Leaders (ROI) is corrected as: CBS 17.3, ROI 15.9, CCU-E 13.3. Thank you.
27. SACRAMENTO. Top 5 Shares: Classic Rock KSEG 7.3, CHR KD at #2 share, Hot A/C KZZO #2 cume #6 share, KYMX#3 & #4, WSEG #4 cume #1 share, Hot A/C KUDL #5 cume & #13 share. March/April/May Gains: ModRock KKDO +1.1, Spanish Adult KXSE +.9, KUDL +.5, Country KNTY -.3. M/A/M Declines: KDND -1.4, KYMX -1.3, Hot A/C, Talk WSTE -.9, KZZO -.6, Rym/CHR KSFM -.3 Cluster Leaders: ENTERCOM 26.8, CBS 20.3, CCU-E 14.9, ENTRAVISION 10.9
28. SAN ANTONIO. Top 5: Classic Hits KONO/F 7.4, Country KCYY 6.4, CHR KXXM 5.3, Tejano KXTN/F 5.1, Hot A/C KSMG 4.7, KROM Mexican 4.7 #1 Cume: Country KCYY 613,000, KONO/F #2 cume & top dog share, KXXM #3 & 3, WSMG #4 cume #5 share, A/C KQXT #5 cume at #10 share. March/April/May Share Gains: Classic Hits KONO/F +1.2, Spanish Urban KGSX +.9, News/Talk WOAI +.6, KCYY +.2, Classical KPAC +.2. Declines: Classic Rock KZEP -1.3, KXQT/F -.8, News/Talk KSTX -.7, KXTN/F -.6, KXXM -.4.
Cluster Leaders: COX 26.1, CCU-E 16.3, UNIVISION 13.1.
29. CINCINNATI. Top 5: Talk WLW 11.8, Country WUBE9.1, Hot A/C WKRQ 7.5, Classic Hits WGRR 7.4, Classic Rock WOFX/F 5.0. #1 Cume: Hot A/C WKRQ 561,400 , WLW #2 cume #1 share, WGRR 3rd and 4th, WUBE/F 4th & 2nd, A/C WRRM #5 cume and #9 share. March/April/May Share Gains: Talk WLW +3.0, WUBE/F +1.0, Country WYGY +.5, Adult Alternative WNKU/WNKN +.3. Declines: R&B Oldies WOSL -.8, CHR WKFS -.8, News/Talk WVXY -.7, WGRR -.5, Rock WFTK -.5. Cluster Leaders: CCU-E 25.3, HUBBARD 23.9, CMLS 18.7, RADIO ONE 9.4, CINCINNATI PUBLIC 5.2.
30. CLEVELAND. Top 5: Classic Hits WMJI 9.2, Adult Hits WHLK 9.0, Country WGAR/F 7.4, A/C WDOK 7.0, News/Talk WTAM 7.0. #1 Cume: Adult Hits WHLK 587,500 at #2 share, WMJI #2 cume #1 share, WDOK 3rd and 4th, Hot A/C WQAL, 4th cume 7th share, WGAR/F #5 & #3. March/April/May Share Gains: News/Talk WTAM +2.0, Classic Rock WNCX +.9, WDOK +.6, Urban Contemp. WENZ +.2. Declines: Rock WMMS -.7, WHLK -.6, Urban A/C WZAK -.4, WGAR/F -.3. Cluster Leaders: CCU-E 41.8, CBS 21.7, RADIO ONE 11.8
31. SALT LAKE CITY. Top 5: BONNEVILLE 1-2 with Soft A/C KSFI 7.3, News/Talk KSL A/F 6.8, Hot A/C KBZN 6.5. CHR KZHT 6.3, ModRock KXRK 5.7. #1 Cume: Soft A/C KSFI #1 & 1, KBZN #2 cume #3 share, KZHT #3 & #4, Hot A/C KJMY 4th cume 12th share, CHR KUDD/KUDE 5th cume &10th share. March/April/May Share Gains: Hot A/C KBZE +2.0, KXRK +.9, Country KUBL +.7 Country KEGA/KEGH +4.
Declines: CHR KUDD/KUDE -1.2, CHR KZHT -1.0, Oldies KODJ -1.0, Classic Hits KRSP/F -.7, Classical KBYU -.7. Cluster Leaders: CCU-E 20.1, BONNEVILLE 19.0, BROADWAY MEDIA 17.2, CMLS 11.9
32. LAS VEGAS. Top 5: HOT A/C KMXB 6.4, , A/C KSNE/F 6.3, CHRISTIAN KSOS 5.9, Spanish Classic Hits KWID 5.8, Rym/CHR KLUC/F 5.6. #1 Cume: Rym/CHR KLUC/F 527,800 and #5 share, KSNE #2 and #2, KMXB #3 cume & top share, Rym/CHR #4 cume 6th share, Classic Hits KKLZ 5th and 8th. March/April/May Gains: Christin KSOS +2.0, Rym/CHR KVEG +.7, Classic Rock KXPY +.7, Rym/Oldies KOAS +.4, KLUC +.3, Reg.Mex KISF +.3, Reg.Mex KQRT +.3, Spanish KRGT +.3. Declines: ROCK KOMP -1.2 , Adult Hits KVGS -.7, KMXB -.7, Country KCTE -.6, News/Talk KNPR -.5. Cluster Leaders: CBS 18.3, BEASLEY 15.6, LOTUS 15.2, CCU-E 11.7, UNIVISION 6.4.
33. KANSAS CITY. Top 5: Country KFKF 7.3, Classic Rock KCFX 6.9, Urban Contemp. KPRS 6.7, Rock KQRC/F 5.9, Country WDAF 5.3. #1 Cume: HOT A/C KZPT with a #10 share, Country KMXV #2 cume #6 share, KCFX #3 and #2, Oldies KCMO #4 & #8, CHR KCHZ #5 cume and #12 share. March/April/May Gains: Country WADF +1.0, Rock KQRC +.9, Christian KJNW +.9, Country KBEQ/F +.8, Mod Rock KRBZ +.7 Declines: KFKF -1.5, KPRS -.9, Oldies KCMO -.5, News/Talk, KMBZ A/F -.5. Cluster Leaders: ETM 25.8, CMLS 23.9, WILKS 20.9
34. ORLANDO. Top 5: Christian WPOZ/WMYZ 7.9, Country WWKA 7.0, CHR WXXL 6.4, A/C WMGF 5.4. Hot A/C WOMX/F 5.3. #1 Cume: CHR WXXL 524,200 at #3 share. WOMX/F #2 cume #5 share, WMGF #3 & #4, Rym/CHR WPYO 4 & 6, A/C WMMO 5 & 7. March/April/May Gains: Tropical WRUM +.9, Tropical WNUE +.6, Christian WPOZ/WMYZ +.6, Hot A/C WOMZ +.4. Declines: Talk WDBO/F -.9, Talk WTKS/F -.9, Spanish Hits WHKQ -.8, A/C WMMO -.8, Classic Hits WOCL -.6. Cluster Leaders: CCU-E 26.6. COX 21.4, CBS 13.4
35. COLUMBUS. Top 5: CCU-E is 1-2-3 COUNTRY WCOL/F 11.0, CHR WNCI 10.7, Talk WTVN 5.5, Urban Contemp. WCKX 5.4, Urban A/C WXMG 5.4. #1 Cume: CHR WNCI and #2 share, WCOL with top share, Classic Hits WODC #3 cume #7 share, Classic Rock WLVQ 4th & 6th, WCKX 5 & 4. March/April/May Share Gains: URBAN A/C WXMG +2.0, WCOL +.8, WLVQ +.6, WTVN +.5 M/A/M Declines: Christian WCVO -1.2, WODC -1.2, WNCI -.7, Mod A/C WCGX -.5. Cluster Leaders: CCU-E 36.3, RADIO ONE 10.8, WILKS 6.2.
Suggestion: Content, presentation, cluster coordination and local service that sells connects with all receivers.
Salute Your Dad this weekend!
—CLARK SMIDT, Broadcast Advisor / Media Connector has applied radio ratings and sales strategy since 1971, at WBZ AM & FM, Boston. Customized assignments focus on specific priorities, cost-savings and best use of resources to add audience, income and value.
[email protected] 978 470 2120, Andover, MA. www.broadcastideas.com
