PPM: White Sox vs. Cubs a big winner for Chicago stations


The Associated Press called the three-game series on June 27-28 between the Chicago White Sox and the Chicago Cubs as “Sweep revenge for the White Sox” against the Cubs.” The White Sox won three straight at their home park, one week after the Cubs took three in a row across town at Wrigley Field.

Arbitron’s PPM ratings service indicates that the real winners could be the two Chicago radio stations that carried the contest live.  According to pre-currency data from the PPM radio ratings service in Chicago, 1.1 million listeners tuned into the Saturday, June 28 afternoon game which was carried by WGN-AM and WSCR-AM. (Saturday is typically the lowest radio ratings day of the baseball week since baseball fans are more likely to watch game coverage on their home TVs.)  

The games on both stations garnered a whopping 29.7 share of all radio listening that afternoon.



Below is the Arbitron charts in pdf format.