PrecisionDemand awarded patent for TV ad targeting


precisiondemandPrecisionDemand, provider of data-driven TV ad targeting, has been awarded a patent for its proprietary automated technology. The patent, says the company,  makes PrecisionDemand the only media company able to effectively help advertisers leverage Buyer Targeting–the practice of mining set top box data, as well as advertiser first-party customer data, to target TV ads to media with the highest probability of a likely purchase intent.

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