After releasing RADAR rankers 9/19 (see detailed analysis here), Arbitron has released CUME audience estimates for network radio based on RADAR 110. Premiere and Dial Global scored the top 10 spots, with Citadel Media (Now Cumulus Media) sliding in at 9th place for both Adult 18-49 and 25-54 demos. See all the rankers and audience numbers:
For Adults 18-49, Premiere’s Young Influencers Network was #1, with 20,774,000 listeners. Premiere Super Moms was #2; its Young Influencers :15 #3 and Top Market at #4. Dial Global’s Contemporary Network came in at #5; and its Complete FM Network in at #6. For Adults 25-54, Premiere’s Premiere Super Moms was #1 with 18,365,000; its Young Influencers was #2. Dial Global’s Contemporary Network was in at #3.
Network radio increased its weekly reach by 478,000, which was largely driven by younger demos. Network radio reaches almost three out of four Persons age 12 and older each week.
Network Radio reach by demo:
Demographic |
RADAR 106 (September 2010) |
RADAR 110 (September 2011) |
Change (000) |
||
Reach (000) |
Reach Rating |
Reach (000) |
Reach Rating |
||
Persons 12+ |
189,833 |
73.8 |
190,311 |
73.3 |
478 |
Adults 18+ |
172,464 |
74.2 |
172,830 |
73.6 |
366 |
Adults 35+ |
119,053 |
73.5 |
119,356 |
72.9 |
303 |
Adults 18-49 |
103,329 |
76.5 |
102,909 |
76.3 |
-420 |
Adults 25-54 |
97,458 |
76.9 |
97,213 |
76.6 |
-245 |
The full rankers:
RADAR 110—September 2011 Network Rankings By Adults 18-49
Daypart Cumes: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 18-49/Total U.S./ Population Estimate: 134,943 (000)
RADAR-Rated Network | Rank | Number of Units | Cume Audience (000) | Cume Rating (%) | |
---|---|---|---|---|---|
Premiere Young Influencers Network | 1 | 28 | 20,774 | 15.4 | |
Premiere Super Moms Network | 2 | 28 | 19,658 | 14.6 | |
Premiere Young Influencers:15 Network | xb | 3 | 14 | 17,736 | 13.1 |
Premiere Top Market Network | 4 | 28 | 16,420 | 12.2 | |
Dial Global Contemporary Network | xb | 5 | 14 | 16,396 | 12.2 |
Dial Global Complete FM Network | xb | 6 | 14 | 16,312 | 12.1 |
Premiere Modern Women Network | xb | 7 | 14 | 12,319 | 9.1 |
Premiere Money & Smarts Network | 8 | 28 | 12,209 | 9.0 | |
Citadel Media FM Connection | 9 | 116 | 12,207 | 9.0 | |
Premiere Today’s Men Network | xb | 10 | 14 | 11,954 | 8.9 |
Dial Global Adult Power | xb | 11 | 14 | 11,926 | 8.8 |
Premiere Super Moms :15 Network | xb | 12 | 14 | 11,613 | 8.6 |
Premiere Prime Time Network | 13 | 28 | 11,410 | 8.5 | |
Premiere Top Market :15 Network | xb | 14 | 14 | 10,890 | 8.1 |
United Stations Impact Network | xb | 15 | 14 | 10,717 | 7.9 |
Premiere Daytime Youth Network | xb | 16 | 7 | 10,450 | 7.7 |
Premiere Money & Smarts :15 Network | xb | 17 | 14 | 10,391 | 7.7 |
Dial Global Digital 24/7 Network | 18 | 252 | 10,019 | 7.4 | |
Westwood WFM Weekday Network | 19 | 110 | 9,877 | 7.3 | |
Westwood FM Weekday Network | 20 | 110 | 9,599 | 7.1 | |
Westwood One News Weekday Network | 21 | 140 | 9,311 | 6.9 | |
Dial Global Female Perspective | xb | 22 | 14 | 9,089 | 6.7 |
Citadel Media Female Connection | 23 | 106 | 8,556 | 6.3 | |
Premiere Everyday Women Network | xb | 24 | 14 | 7,626 | 5.7 |
Westwood WFM Day Network | xb | 25 | 30 | 7,585 | 5.6 |
CMN Prestige PMD | xb | 26 | 10 | 7,472 | 5.5 |
Westwood FM Day Network | xb | 27 | 30 | 7,469 | 5.5 |
Premiere Daytime Adult Network | xb | 28 | 7 | 7,050 | 5.2 |
Premiere Urban Network | 29 | 56 | 6,532 | 4.8 | |
Westwood WFM Weekend Network | xb | 30 | 36 | 6,226 | 4.6 |
American Urban Pinnacle Network | xb | 31 | 60 | 6,181 | 4.6 |
Dial Global Music & Entertainment | xb | 32 | 10 | 6,083 | 4.5 |
Westwood One News Day Network | xb | 33 | 30 | 5,966 | 4.4 |
CMN Prestige AMD | xb | 34 | 10 | 5,824 | 4.3 |
Westwood FM Weekend Network | xb | 35 | 36 | 5,678 | 4.2 |
Citadel Media Prime Access | 36 | 56 | 5,427 | 4.0 | |
Premiere Evening Youth Network | xb | 37 | 7 | 5,373 | 4.0 |
CMN Radio Social | xb | 38 | 14 | 5,366 | 4.0 |
American Urban Renaissance Network | 39 | 132 | 5,227 | 3.9 | |
Citadel Media Prime Reach | 40 | 131 | 5,154 | 3.8 | |
Westwood One News Weekend Network | xb | 41 | 68 | 5,057 | 3.7 |
Citadel Media Urban Advantage | 42 | 28 | 4,931 | 3.7 | |
Citadel Media Metro Latino | 43 | 56 | 4,860 | 3.6 | |
Premiere FOX News Network | xb | 44 | 90 | 4,794 | 3.6 |
Citadel Media Family FM | xb | 45 | 10 | 4,497 | 3.3 |
Westwood One Adults Network | xb | 46 | 10 | 3,979 | 2.9 |
Premiere Informed Network | xb | 47 | 10 | 3,890 | 2.9 |
Citadel Media Hispanic Select | 48 | 106 | 3,837 | 2.8 | |
Citadel Media Contemporary FM | xb | 49 | 10 | 3,821 | 2.8 |
American Urban STRZ Wknd Ent Network | xb | 50 | 20 | 3,093 | 2.3 |
Premiere Female Focus Network | xb | 51 | 14 | 3,058 | 2.3 |
Premiere Evening Adult Network | xb | 52 | 7 | 2,774 | 2.1 |
Citadel Media Information | 53 | 30 | 2,459 | 1.8 | |
American Urban Elite Network | xb | 54 | 10 | 2,039 | 1.5 |
Westwood One Weekend Network | xb | 55 | 4 | 917 | 0.7 |
Westwood One Women Network | xb | 56 | 10 | 672 | 0.5 |
xb indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
This service is not part of a regular syndicated rating service accredited by the MRC. Arbitron has requested accreditation for this service and does provide syndicated services which are accredited.
RADAR 110—September 2011 Network Rankings By Adults 25-54
Daypart Cumes: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 25-54/Total U.S./ Population Estimate: 126,867 (000)
RADAR-Rated Network | Rank | Number of Units | Cume Audience (000) | Cume Rating (%) | |
---|---|---|---|---|---|
Premiere Super Moms Network | 1 | 28 | 18,365 | 14.5 | |
Premiere Young Influencers Network | 2 | 28 | 17,081 | 13.5 | |
Dial Global Contemporary Network | xb | 3 | 14 | 15,387 | 12.1 |
Premiere Young Influencers:15 Network | xb | 4 | 14 | 15,056 | 11.9 |
Premiere Top Market Network | 5 | 28 | 14,449 | 11.4 | |
Dial Global Complete FM Network | xb | 6 | 14 | 14,352 | 11.3 |
Premiere Money & Smarts Network | 7 | 28 | 13,161 | 10.4 | |
Premiere Today’s Men Network | xb | 8 | 14 | 12,058 | 9.5 |
Citadel Media FM Connection | 9 | 116 | 11,887 | 9.4 | |
Premiere Modern Women Network | xb | 10 | 14 | 11,464 | 9.0 |
Dial Global Adult Power | xb | 11 | 14 | 11,387 | 9.0 |
Premiere Money & Smarts :15 Network | xb | 12 | 14 | 11,360 | 9.0 |
Premiere Super Moms :15 Network | xb | 13 | 14 | 11,119 | 8.8 |
Premiere Prime Time Network | 14 | 28 | 11,068 | 8.7 | |
Westwood One News Weekday Network | 15 | 140 | 10,403 | 8.2 | |
Dial Global Digital 24/7 Network | 16 | 252 | 9,870 | 7.8 | |
Premiere Top Market :15 Network | xb | 17 | 14 | 9,713 | 7.7 |
United Stations Impact Network | xb | 18 | 14 | 9,533 | 7.5 |
Westwood WFM Weekday Network | 19 | 110 | 8,992 | 7.1 | |
Westwood FM Weekday Network | 20 | 110 | 8,969 | 7.1 | |
Premiere Daytime Youth Network | xb | 21 | 7 | 8,850 | 7.0 |
Dial Global Female Perspective | xb | 22 | 14 | 8,627 | 6.8 |
Premiere Daytime Adult Network | xb | 23 | 7 | 7,690 | 6.1 |
Citadel Media Female Connection | 24 | 106 | 7,579 | 6.0 | |
CMN Prestige PMD | xb | 25 | 10 | 7,349 | 5.8 |
Westwood WFM Day Network | xb | 26 | 30 | 7,344 | 5.8 |
Premiere Everyday Women Network | xb | 27 | 14 | 7,035 | 5.5 |
Westwood FM Day Network | xb | 28 | 30 | 6,956 | 5.5 |
Westwood One News Day Network | xb | 29 | 30 | 6,869 | 5.4 |
Citadel Media Prime Access | 30 | 56 | 6,421 | 5.1 | |
Citadel Media Prime Reach | 31 | 131 | 6,183 | 4.9 | |
CMN Prestige AMD | xb | 32 | 10 | 5,997 | 4.7 |
Westwood WFM Weekend Network | xb | 33 | 36 | 5,865 | 4.6 |
Westwood One News Weekend Network | xb | 34 | 68 | 5,810 | 4.6 |
Premiere FOX News Network | xb | 35 | 90 | 5,763 | 4.5 |
Dial Global Music & Entertainment | xb | 36 | 10 | 5,691 | 4.5 |
Premiere Urban Network | 37 | 56 | 5,540 | 4.4 | |
American Urban Pinnacle Network | xb | 38 | 60 | 5,493 | 4.3 |
CMN Radio Social | xb | 39 | 14 | 5,359 | 4.2 |
Westwood FM Weekend Network | xb | 40 | 36 | 5,242 | 4.1 |
Citadel Media Family FM | xb | 41 | 10 | 4,819 | 3.8 |
American Urban Renaissance Network | 42 | 132 | 4,737 | 3.7 | |
Premiere Informed Network | xb | 43 | 10 | 4,709 | 3.7 |
Westwood One Adults Network | xb | 44 | 10 | 4,518 | 3.6 |
Citadel Media Urban Advantage | 45 | 28 | 4,403 | 3.5 | |
Citadel Media Metro Latino | 46 | 56 | 4,136 | 3.3 | |
Premiere Evening Youth Network | xb | 47 | 7 | 3,873 | 3.1 |
Citadel Media Hispanic Select | 48 | 106 | 3,307 | 2.6 | |
Premiere Female Focus Network | xb | 49 | 14 | 3,302 | 2.6 |
Citadel Media Contemporary FM | xb | 50 | 10 | 3,187 | 2.5 |
Citadel Media Information | 51 | 30 | 3,030 | 2.4 | |
Premiere Evening Adult Network | xb | 52 | 7 | 2,882 | 2.3 |
American Urban STRZ Wknd Ent Network | xb | 53 | 20 | 2,763 | 2.2 |
American Urban Elite Network | xb | 54 | 10 | 1,760 | 1.4 |
Westwood One Weekend Network | xb | 55 | 4 | 1,067 | 0.8 |
Westwood One Women Network | xb | 56 | 10 | 683 | 0.5 |
xb indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
This service is not part of a regular syndicated rating service accredited by the MRC. Arbitron has requested accreditation for this service and does provide syndicated services which are accredited.