Premiere, Dial Global dominate network radio cume

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After releasing RADAR rankers 9/19 (see detailed analysis here), Arbitron has released CUME audience estimates for network radio based on RADAR 110. Premiere and Dial Global scored the top 10 spots, with Citadel Media (Now Cumulus Media) sliding in at 9th place for both Adult 18-49 and 25-54 demos. See all the rankers and audience numbers:


For Adults 18-49, Premiere’s Young Influencers Network was #1, with 20,774,000 listeners. Premiere Super Moms was #2; its Young Influencers :15 #3 and Top Market at #4. Dial Global’s Contemporary Network came in at #5; and its Complete FM Network in at #6. For Adults 25-54, Premiere’s Premiere Super Moms was #1 with 18,365,000; its Young Influencers was #2. Dial Global’s Contemporary Network was in at #3.

Network radio increased its weekly reach by 478,000, which was largely driven by younger demos. Network radio reaches almost three out of four Persons age 12 and older each week.    

Network Radio reach by demo:

 

Demographic

RADAR 106

(September 2010)

RADAR 110

(September 2011)

Change

(000)

Reach (000)

Reach Rating

Reach (000)

Reach Rating

Persons 12+

189,833

73.8

190,311

73.3

478

Adults 18+

172,464

74.2

172,830

73.6

366

Adults 35+

119,053

73.5

119,356

72.9

303

Adults 18-49

103,329

76.5

102,909

76.3

-420

Adults 25-54

97,458

76.9

97,213

76.6

-245

The full rankers

RADAR 110—September 2011 Network Rankings By Adults 18-49
Daypart Cumes: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 18-49/Total U.S./ Population Estimate: 134,943 (000)

RADAR-Rated Network   Rank Number of Units Cume Audience (000) Cume Rating (%)
Premiere Young Influencers Network   1 28 20,774 15.4
Premiere Super Moms Network   2 28 19,658 14.6
Premiere Young Influencers:15 Network xb 3 14 17,736 13.1
Premiere Top Market Network   4 28 16,420 12.2
Dial Global Contemporary Network xb 5 14 16,396 12.2
Dial Global Complete FM Network xb 6 14 16,312 12.1
Premiere Modern Women Network xb 7 14 12,319 9.1
Premiere Money & Smarts Network   8 28 12,209 9.0
Citadel Media FM Connection   9 116 12,207 9.0
Premiere Today’s Men Network xb 10 14 11,954 8.9
Dial Global Adult Power xb 11 14 11,926 8.8
Premiere Super Moms :15 Network xb 12 14 11,613 8.6
Premiere Prime Time Network   13 28 11,410 8.5
Premiere Top Market :15 Network xb 14 14 10,890 8.1
United Stations Impact Network xb 15 14 10,717 7.9
Premiere Daytime Youth Network xb 16 7 10,450 7.7
Premiere Money & Smarts :15 Network xb 17 14 10,391 7.7
Dial Global Digital 24/7 Network   18 252 10,019 7.4
Westwood WFM Weekday Network   19 110 9,877 7.3
Westwood FM Weekday Network   20 110 9,599 7.1
Westwood One News Weekday Network   21 140 9,311 6.9
Dial Global Female Perspective xb 22 14 9,089 6.7
Citadel Media Female Connection   23 106 8,556 6.3
Premiere Everyday Women Network xb 24 14 7,626 5.7
Westwood WFM Day Network xb 25 30 7,585 5.6
CMN Prestige PMD xb 26 10 7,472 5.5
Westwood FM Day Network xb 27 30 7,469 5.5
Premiere Daytime Adult Network xb 28 7 7,050 5.2
Premiere Urban Network   29 56 6,532 4.8
Westwood WFM Weekend Network xb 30 36 6,226 4.6
American Urban Pinnacle Network xb 31 60 6,181 4.6
Dial Global Music & Entertainment xb 32 10 6,083 4.5
Westwood One News Day Network xb 33 30 5,966 4.4
CMN Prestige AMD xb 34 10 5,824 4.3
Westwood FM Weekend Network xb 35 36 5,678 4.2
Citadel Media Prime Access   36 56 5,427 4.0
Premiere Evening Youth Network xb 37 7 5,373 4.0
CMN Radio Social xb 38 14 5,366 4.0
American Urban Renaissance Network   39 132 5,227 3.9
Citadel Media Prime Reach   40 131 5,154 3.8
Westwood One News Weekend Network xb 41 68 5,057 3.7
Citadel Media Urban Advantage   42 28 4,931 3.7
Citadel Media Metro Latino   43 56 4,860 3.6
Premiere FOX News Network xb 44 90 4,794 3.6
Citadel Media Family FM xb 45 10 4,497 3.3
Westwood One Adults Network xb 46 10 3,979 2.9
Premiere Informed Network xb 47 10 3,890 2.9
Citadel Media Hispanic Select   48 106 3,837 2.8
Citadel Media Contemporary FM xb 49 10 3,821 2.8
American Urban STRZ Wknd Ent Network xb 50 20 3,093 2.3
Premiere Female Focus Network xb 51 14 3,058 2.3
Premiere Evening Adult Network xb 52 7 2,774 2.1
Citadel Media Information   53 30 2,459 1.8
American Urban Elite Network xb 54 10 2,039 1.5
Westwood One Weekend Network xb 55 4 917 0.7
Westwood One Women Network xb 56 10 672 0.5

xb indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
This service is not part of a regular syndicated rating service accredited by the MRC. Arbitron has requested accreditation for this service and does provide syndicated services which are accredited.

RADAR 110—September 2011 Network Rankings By Adults 25-54
Daypart Cumes: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 25-54/Total U.S./ Population Estimate: 126,867 (000)

RADAR-Rated Network   Rank Number of Units Cume Audience (000) Cume Rating (%)
Premiere Super Moms Network   1 28 18,365 14.5
Premiere Young Influencers Network   2 28 17,081 13.5
Dial Global Contemporary Network xb 3 14 15,387 12.1
Premiere Young Influencers:15 Network xb 4 14 15,056 11.9
Premiere Top Market Network   5 28 14,449 11.4
Dial Global Complete FM Network xb 6 14 14,352 11.3
Premiere Money & Smarts Network   7 28 13,161 10.4
Premiere Today’s Men Network xb 8 14 12,058 9.5
Citadel Media FM Connection   9 116 11,887 9.4
Premiere Modern Women Network xb 10 14 11,464 9.0
Dial Global Adult Power xb 11 14 11,387 9.0
Premiere Money & Smarts :15 Network xb 12 14 11,360 9.0
Premiere Super Moms :15 Network xb 13 14 11,119 8.8
Premiere Prime Time Network   14 28 11,068 8.7
Westwood One News Weekday Network   15 140 10,403 8.2
Dial Global Digital 24/7 Network   16 252 9,870 7.8
Premiere Top Market :15 Network xb 17 14 9,713 7.7
United Stations Impact Network xb 18 14 9,533 7.5
Westwood WFM Weekday Network   19 110 8,992 7.1
Westwood FM Weekday Network   20 110 8,969 7.1
Premiere Daytime Youth Network xb 21 7 8,850 7.0
Dial Global Female Perspective xb 22 14 8,627 6.8
Premiere Daytime Adult Network xb 23 7 7,690 6.1
Citadel Media Female Connection   24 106 7,579 6.0
CMN Prestige PMD xb 25 10 7,349 5.8
Westwood WFM Day Network xb 26 30 7,344 5.8
Premiere Everyday Women Network xb 27 14 7,035 5.5
Westwood FM Day Network xb 28 30 6,956 5.5
Westwood One News Day Network xb 29 30 6,869 5.4
Citadel Media Prime Access   30 56 6,421 5.1
Citadel Media Prime Reach   31 131 6,183 4.9
CMN Prestige AMD xb 32 10 5,997 4.7
Westwood WFM Weekend Network xb 33 36 5,865 4.6
Westwood One News Weekend Network xb 34 68 5,810 4.6
Premiere FOX News Network xb 35 90 5,763 4.5
Dial Global Music & Entertainment xb 36 10 5,691 4.5
Premiere Urban Network   37 56 5,540 4.4
American Urban Pinnacle Network xb 38 60 5,493 4.3
CMN Radio Social xb 39 14 5,359 4.2
Westwood FM Weekend Network xb 40 36 5,242 4.1
Citadel Media Family FM xb 41 10 4,819 3.8
American Urban Renaissance Network   42 132 4,737 3.7
Premiere Informed Network xb 43 10 4,709 3.7
Westwood One Adults Network xb 44 10 4,518 3.6
Citadel Media Urban Advantage   45 28 4,403 3.5
Citadel Media Metro Latino   46 56 4,136 3.3
Premiere Evening Youth Network xb 47 7 3,873 3.1
Citadel Media Hispanic Select   48 106 3,307 2.6
Premiere Female Focus Network xb 49 14 3,302 2.6
Citadel Media Contemporary FM xb 50 10 3,187 2.5
Citadel Media Information   51 30 3,030 2.4
Premiere Evening Adult Network xb 52 7 2,882 2.3
American Urban STRZ Wknd Ent Network xb 53 20 2,763 2.2
American Urban Elite Network xb 54 10 1,760 1.4
Westwood One Weekend Network xb 55 4 1,067 0.8
Westwood One Women Network xb 56 10 683 0.5

xb indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
This service is not part of a regular syndicated rating service accredited by the MRC. Arbitron has requested accreditation for this service and does provide syndicated services which are accredited.