In an ongoing effort to strengthen and qualitatively enhance its RADAR-rated product in the marketplace, Premiere Radio Networks will reconfigure selected RADAR networks and also introduce new vehicles into RADAR measurement. These changes will debut effective with the release of RADAR 104 in March of 2010.
Premiere’s previous Gem networks will be replaced by newly created alignments of Clear Channel O&O stations. They will be day-part specific, demographically targeted and reconfigured to reflect product usage and socio-economic trends matched to the lifestyle profiles of specific audio listeners. Additionally, four of the new networks will have a companion network exclusively featuring 15-second commercial units, bringing Premiere’s number of Clear Channel station-based networks to a total of nine. Overall, Premiere will offer a total of 18 networks in RADAR 104.
The following summarizes those changes to Premiere’s Clear Channel station-based networks:
Money & Smarts: Targeting a powerful and dynamic consumer with a variety of radio formats that are predominant with listeners of higher education, upper income and social prominence with 28 30-second commercial units per week.
Money & Smarts :15s: The 15-second companion network with 21 commercial units per week.
Prime Time: Focusing on the heavy prime time TV viewer with a variety of radio formats targeting the heartland of America with 28 30-second commercial units per week.
Super Moms: Targeting today’s active women with children, energizing careers and much-sought-after buying power with 28 30-second commercial units per week.
Super Moms :15s: The 15-second companion network with 21 commercial units per week.
Top Market: Focusing on listeners of highly-rated radio stations in the desired Top 10 and 25 Market groupings with 28 30-second commercial units per week.
Top Markets :15s: The 15-second companion network with 21 commercial units per week.
Young Influencers: Targeting today’s dynamic youth, the tech savvy social networker and frequent moviegoer with 28 30-second commercial units per week.
Young Influencers :15s: The 15-second companion network with 21 commercial units per week.
Effective with RADAR 104, Premiere will introduce Informed, a network comprised of key news and talk radio stations across the country with 10 30-second commercial units per week. Additionally, Premiere will also offer Everyday Women (formerly Mediabase Female), a network targeted to reach the active female listener across a variety of music-formatted radio stations.
Continuing in RADAR measurement relatively unchanged will be Evening Adult, Evening Youth, Female Focus, Fox News, Modern Women, Today’s Men and Urban. The affiliates of all these networks have, however, undergone new qualitative diagnostics to ensure that they remain as targeted and demographically appropriate as before.
