Presidential-Race Ad Spending Doubles on Cable TV


Nearly half of all political advertising dollars placed on cable TV systems year-to-date in 2020 have been from presidential candidates, led by Michael Bloomberg and now-former Democratic presidential candidate Tom Steyer, and total spending in this sub-category of political advertising has jumped as much as 146% vs. year-to-date 2016.

That’s according to fresh data from Viamedia on the flow of dollars going to spot cable.

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