We know what subscribers have been paying for satellite radio subscriptions. But what will the market bear for Internet-based subscription radio? The syndicator of Bubba the Love Sponge is testing the market.
IO World Media announced the Bubba Army Radio Early Enlistment Program on Radioio Live for the month of February. The “regular retail price” for a three-year subscription to all of Bubba’s content, including his uncensored show, is set at $467.64 – but during the February special the “early enlistment” price is $299.99. In short, that’s a hundred bucks a year. The special also includes unlimited access to Radioio’s commercial-free music channels.
“This is a once in a life time opportunity to be a part of the future of how Radio is heard. The Bubba Army represents the cutting edge of radio listeners and it is a pleasure to offer them Early Enlistment participation in the evolution of media content delivery,” said Bubba, who recently made the transition to Internet radio after five years on Sirius XM satellite radio.
“Radioio was conceived as an outlet for not only the highest quality content but as the potential destination for a media audience which is looking for cutting edge programming like The Bubba the Love Sponge Show on Radioio Live. We believe that offering this early enlistment program will not only be a great benefit to all the listeners who take advantage of it, but will also drive a significant increase in shareholder value.,” said Thomas Bean, CEO of IO World Media – who also happens to be Bubba’s long-time agent. IO World Media trades on the over-the-counter pink sheets as “IWDM.”
RBR-TVBR observation: That’s a big upfront cash outlay, but Bubba’s fan base has been established over many years. No doubt the diehard members of the Bubba Army will sign up post-haste. The challenge in the long-run is to keep building that flow of cash. Internet radio services such as Radioio don’t have the car dealer sales force working for them that satellite radio has – but neither do they have to pay for those receiver/subscription sales.
RBR-TVBR note: Recently Publisher Jim Carnegie sat down with Bubba to find out more on his future with terrestrial radio and his views on internet radio. The video will be published in RBR-TVBR’s first issue of Managers Business Report (MBR) in the coming weeks.
What Carnegie found out is Bubba is no dummy when coming to the internet and what it can become quickly. His persona on-air to doing a business interview is eye opening. Bubba has it together and is taking a strong leadership position in what Bubba calls the new ‘Radio Frontier’ and he sees an audience and money in this frontier.