Prisa Radio Signs A New Triton Deal


MIAMI — One of Iberoamérica’s largest media conglomerates, the home of such brands as Spain’s El País newspaper and international contemporary pop and hot talk brand Los 40, has renewed its streaming agreement with the digital audio and podcast entity owned by The E.W. Scripps Co.

As such, Prisa Radio will continue to rely on Triton Digital for delivery and measurement of its live, on-demand and podcast audio for its properties across Spain and Latin America.

Prisa Radio is perhaps the biggest Spanish-language audio media group in the world, with a presence in 13 countries. In Spain, Chile and Colombia, its brands are leaders. It also has a strong position in the ultra-competitive Mexico City marketplace through Los 40.

Los 40, born out of the satellite-delivered Los 40 Principales in the 1980s, began at Radio Madrid 93.9. Today, the brand, in various iterations, can be found in 12 Spanish-speaking countries including Spain.

While Prisa has sought to make Los 40 as ubiquitous as “Kiss” as a Top 40 brand, it is spoken word brand Cadena SER that is perhaps its biggest, with top listening estimates in Spain across its network of stations.

In Chile, Prisa owns ADN Radio, also a spoken word leader.

Then, there are spoken word brands W Radio, found across Mexico, and Caracol Radio, its equivalent in Colombia.

The Caracol brand can be found in Miami at “Radio Caracol 1260.” Programming includes W Radio-branded offerings.

Prisa’s agreement with Triton will allow the use of Triton’s ad server to insert targeted audio ads into their streams, as well as their programmatic audio marketplace and audio SSP to monetize their inventory through both open and private marketplace deals.

Further, Prisa Radio will continue to measure their listening audiences using Triton’s Webcast Metrics and Podcast Metrics measurement services and will rely on Triton’s enterprise podcast platform, Omny Studio, to support the creation, distribution, and promotion of its forthcoming podcast content in Colombia.

Triton Digital operates in more than 45 countries.