Produce, Sell Local Sports Events to Rake in Ratings, Revenue

0

Michael DeLierBy Michael DeLier


In this commentary, Michael DeLier, president of management consulting firm The DeLier Group, says television station managers should consider securing the rights to produce and sell local sporting events to earn both ratings and revenue. Here’s how he did it. Reach him at: [email protected]

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)