Product placement goes on the road


Pop music is the predominate topic on Fox's American Idol, and Kellogg's Pop Tarts are hanging on for the ride as the just concluded 2007 edition of the show heads out for a tour of the nation this summer. The breakfast pastry will be featured as the provider of web-streamed behind-the-scenes footage, and will get further exposure in the title of the tour: The 2007 Pop Tarts Presents American Idols Live! Tour. The American Idols section of is already up and running, as a matter of fact. There will be 15 "webisodes" of live on the road with the show's top 12 finalists. The event will come to 53 cities beteen 7/6/07 and 9/22/07.

RBR observation: We don't know about you, but if there's any chance some tie-in possibilities exist for your station, we'd be on top of the schedule right away. Here, at, is the schedule as it stands now.