Program-Length TV Spot in KidVid Hours? Fine … Literally.


On June 1, the licensee of the MyNetworkTV-affiliated station serving the Baltimore market filed its license renewal application. In a response to a question about commercial limitations during children’s programming, it admitted to something that’s not permissible under FCC rules: during the previous license term the station failed to fully comply with the commercial limits on children’s TV programming.

On eleven occasions a 30-second commercial directly tied to the program’s subject matter aired. Now, the station, operated by Sinclair Broadcast Group via a Shared Services Agreement, faces a sizable fine.

But, it is the licensee that is the liable party, even if it is blaming a now-defunct arm of Sinclair.

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