Program Partners announced a new programming initiative aimed at providing television stations with more original programming and choice. The package will also include tools designed to maximize local ad sales opportunities in today’s challenging economy. Launching in fall 2008, “DaytimePlus” is a multi-series network designed exclusively for daytime, featuring content with proven track records among Adult and Female 25-54 audiences. DaytimePlus affiliates will be able to choose from one or more of three Monday-Friday strips with a total of more than 400 half-hour episodes, and all offered on a barter basis. The initial series, “Merv Griffin’s Crosswords,” “Style by Jury” and “Inside the Box,” will give stations a choice to expand game show rotations and/or introduce a female targeted reality show designed to transition into and out of court, talk and news programming.
A 4.5/2.5 barter split will not only guarantee stations the majority of saleable inventory inside each program, but also give them the opportunity to sell full two-minute breaks and take advantage of growing local demand for short-form advertising. Each series will have broadband and digital television components to provide highly flexible cross-platform sales tools for stations.