Programmatic: A Big Part Of The Future Of Radio


Jeff-HaleyWhether broadcasters like it or not, programmatic advertising buying is already here and is only going to get bigger. But according to Marketron CEO Jeff Haley, this is not bad news at all for radio companies, particularly if they are willing to learn and adjust as programmatic continues to take hold.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)