Programmatic’s Big Push Forward For Digital Media

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U.S. programmatic digital display ad spending will reach $32.56 billion by the end of 2017.


If that wasn’t eye-opening enough for broadcast media executives, here’s another big projection from eMarketer: By 2019, more than four in five US digital display ad dollars, or $45.72 billion, will flow via automated means.

These are the findings from eMarketer’s latest report, “U.S. Programmatic Ad Spending Forecast: The Duopoly Drives Dollars Through 2019,” and could prove highly beneficial for radio and TV station owners looking at their own programmatic ad opportunities, whether for their digital or social media or for their over-the-air and online ad avails.

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