Programmatic Monetization of Connected TV to Rise in Q4


ConnectedTVConnected TV, a source of streaming video that the industry has been slow to monetize via advertising, is moving rapidly into the programmatic space as barriers to integration dissolve.

The amount of CTV inventory available to programmatic advertisers is expected to surge throughout the remainder or 2015, with SpotX partnering with two players — Frequency and Wurl — to bring premium inventory to market. SpotX is a video inventory management platform.

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