‘Progress, Profit, People’: MFM Two-Day Virtual Event’s Focus

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Media Outlook 2021, like most conferences post-March 2020, has been recast as a virtual affair by the Media Financial Management (MFM) association.


The event, spread across two consecutive days in late October, is poised to provide online attendees a look at issues that will affect media companies in the year ahead, even as COVID-19 continues disrupting everything.

The theme for this year’s four hours of content is The Future is Now – Progress, Profit, People. Co-chairing the seminar are Hearst Television Senior Director Finance Tracy Clark, WarnerMedia SVP and Deputy Controller of Accounting Business Services Cindy Pekrul, and Bond & Pecaro Principal John Sanders.

The events are scheduled for Tuesday, October 20 from 1pm-3pm Eastern and on Wednesday, October 21, also from 1pm-3pm Eastern.

The seminar sponsor is The Siegfried Group.

“There is no doubt that the business climate has been significantly changed by the global pandemic,” said Mary M. Collins, President & CEO of MFM and its BCCA subsidiary, the media industry’s credit association. “However, there is still a need to address media business fundamentals – technology, profitability, the workforce – and to make business plans that reflect the new reality. Media Outlook 2021 will provide attendees with significant takeaways to do just that.”


Participants registered for the seminar will be eligible to receive up to four (4) CPE credits toward their certified public accounting (CPA) license. MFM is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.

The seminar, four hours spread over the two days, will be free for MFM members and $250 for never-members. The never-member rate includes a one-year trial MFM membership.

For more information, visit the MFM website.

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