The hotly competitive auto insurance category remains a big one in the first weeks of 2020, according to iHeartMedia-owned Media Monitors.
While GEICO is one of the biggest users of broadcast media, it is the competitor that’s home to Flo and Jaime that is the big spot leader at radio for the week ending Jan. 12.
As seen below, Progressive is the dominant leader, with GEICO at No. 3.
But, in this report they are the lone auto insurance brands in the Spot Ten, which sees Vicks dip from No. 1 but remaining strong with more than 51,000 spot plays.