Project Apollo pilot adds radio networks


Project Apollo, the joint initiative of Arbitron and The Nielsen Company, announced that audience estimates to the radio commercials broadcast on the network and syndicated programs provided by Dial Global, Jones Media America, Premiere Radio Networks and Westwood One are now being included in the media data that will be available to the seven advertisers participating in the Project Apollo Steering Committee. The network and syndicated radio audience info is the latest addition to the syndicated Project Apollo media dataset that currently includes broadcast television networks, cable networks, magazines, newspapers and circulars. Participating advertisers include Kraft, Pfizer, Wal-Mart, Procter & Gamble, Unilever and SC Johnson.