PTC applauds Brinker on advertising policy


PTC / Parents Television CouncilThe Parents Television Council said that as recently as 2009 Brinker, the company behind restaurant chains Chili’s and Maggiano’s, was one of America’s worst advertisers. Now it calls Brinker a positive example.

“Today I am pleased to praise Brinker for turning a positive corner. Brinker has changed its ways and is not sponsoring offensive television content. Moreover, Brinker has sponsored positive family-friendly fare as ‘Dancing with the Stars,’ ‘Extreme Makeover: Home Edition’ and ‘The Voice,’” said PTC President Tim Winter.

Winter cited Wal-Mart exec Stephen Quinn to provide evidence that more companies should follow Brinker’s lead. According to Quinn, its return on advertising is 18% better when placed on “positive” rather than “negative” programs. PTC says there are studies out there that tend to confirm that observation.

RBR-TVBR observation: We have often had our differences with PTC, but we have no quarrel with PTC when it does things like this. Shining a light on what types of programming certain advertisers support, encouraging PTC supporters to avoid patronizing advertisers on this basis is a fine time-tested use of the American right to freedom of speech.