Kate Upton’s Mercedes-Benz Super Bowl ad is just as one would expect; sexy. But is it too racy for television? The Parents Television Council thinks so and told The Daily Mail that the car commercial isn’t selling cars, it’s selling sexual objectification.
A 90-second trailer was posted on the internet Tuesday.
The ad, scheduled to run during the Super Bowl, features the model preparing to wash the new Mercedes-Benz 2014 CLA in requisite slow motion. In the 90-second teaser posted on the internet, Upton rocks a black tank top and cutoff jeans, and blows bubbles at the camera.
“This ad [reinforces] for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want,” a spokeswoman for the council said. “If anything, this ad proves that we’ve regressed rather than progressed over the last several years.”