The Parents Television Council issued a stern warning letter to 300 advertisers urging them to steer clear of CBS’ new show “$#*! My Dad Says,” unless they wish to associate their brands with excrement. The new show with the “s-word” in its name is scheduled to air at 8:30 pm ET/PT on Thursdays, starting 9/23.
“The Parents Television Council and its members want to know the names of each and every advertiser that chooses to associate its products and services with excrement. The Second Edition of the 20-volume Oxford English Dictionary contains full entries for 171,476 words in current use; yet CBS decided to use the ‘s-word’ in the title of this show, putting its blatant contempt for children and families front and center,” said PTC President Tim Winter. “Unless or until CBS chooses a different title for this program, we are urging advertisers to avoid sponsoring such an abomination purported to be lighthearted fun. The advertisers have two options. Either they can be complicit in the effort to serve up excrement in front of children and families, or they can choose not to associate their products and services with excrement.”
Winter says they have requested a response from all 300 advertisers by 8/15 and will inform members and the public which advertisers want viewers to associate their corporation with excrement.
In reaction, CBS told RBR-TVBR: “The program is inspired by the wildly popular Twitter phenomenon, which now has more than 1.5 million followers and also has spawned a best-selling book of the same name. It will in no way be indecent and will adhere to all CBS standards.”
