The Media Audit released an analysis of Public TV viewers and website visitors with a ranking of the top markets for percentage of adults 18+ visiting a website over a 30 day period. Visitors to KQED.org in San Francisco top the list with 14.2%. KOPB-TV Portland, OR ranked second with 12.6% of adults who have visited the station’s web site in the past month, followed by WKLE-TV Lexington, KY (11.3% reach with adults 18+), KQED-TV San Francisco (10.7% reach with adults 18+) and WJCT-TV in Jacksonville (10.5% reach with adults 18+). A total of eight Public stations achieved a 10% or higher reach with adults 18+. The remaining stations with a 10% or higher reach are KLRU-TV Austin with 10.4% of adults 18+, followed by WGBH-TV Boston, (10.3% reach with adults 18+), and KEPB-TV in Eugene, OR (10.1% reach with adults 18+).
Sign up for free to get: The Daily Intelligence Report delivered to your inbox.
RBR-TVBR delivers complete broadcasting news analysis and our infamous observations.