Publicis has won an integrated creative assignment for Chevrolet cars, after the agency’s Seattle and Dallas offices pitched the business, reported Adweek. Campbell-Ewald, the incumbent, keeps Chevy Trucks.
The agency will work on Chevy brands including Equinox, Malibu and Traverse, with the first advertising rolling out during the Winter Olympic Games in February. Publicis Groupe’s Starcom MediaVest handles GM’s buying.
Publicis is also a finalist for Cadillac, along with BBH and The Martin Agency.