Pulse 87.7 begging listeners (literally) for support


Radiothons are common practice for noncommercial radio stations to raise money, but this time it is Pulse 87.7 (the Channel 6 audio of WNYZ-LP) in New York, a commercial station, seeking listener donations. The station notes that they are not tax deductible.

“Please help save Pulse 87” the station says on its website, with both a web link and a phone number for listeners to contribute. Just like non-comm beg-athons, there are gifts for various levels of donations – ranging from an “I saved Pulse 87” wristband for a $10 donation to a back stage pass for a station event for a $1,000 donation. Yes, there’s a tote bag, or rather an “I saved Pulse 87” messenger bag. That’ll cost you $100.   

“Due to the economic situation we are all facing, and thae fact that we are a small company, Pulse 87.7 FM is in a unique predicament. We have reached a crossroad where a decision needs to be made. We have approximately 1 week left to be on the air if we do not generate the appropriate funds to stay afloat,” the website declares.

The station’s owner, Mega Media Group Inc., an OTC Bulletin Board penny stock, reported higher revenues and a lower net loss in Q1. Apparently things have gone downhill since then, at least on the financial side. An email from RBR/TVBR to the company’s investor relations department did not elicit a response Monday.

Pulse 87.7 reported last month that its average weekly audience grew 9.9% in Arbitron’s May PPM report for the New York market to 766,000.