Arbitron has released the first station-specific custom Portable People Meter listening estimates for “Pulse 87” (WNYZ-LP), a subsidiary of Mega Media Group. The station broadcasts on the audio portion of a low-power television station on VHF channel 6 and 87.7 FM. According to the PPM custom audience estimates released this week, Pulse 87 FM reached 540,700 persons age 6 and older (cumulative audience) during the September 2008 PPM survey period (August 21-September 17) in the New York radio metro for the Monday-Sunday 6am-midnight daypart.
On the weekends (Saturday-Sunday 6am-midnight) Pulse 87 FM reached 266,000 persons age 6 and older (cumulative audience) during the September 2008 PPM survey period (August 21-September 17) in the New York radio metro.
Persons 18-49 account for 64 percent of the Pulse 87 FM total audience. The station reached 349,100 persons age 18 to 49 (cumulative audience), Monday-Sunday 6am-midnight during the September 2008 PPM survey period.
Mega Media Group CEO, Alex Shvarts, stated: “Without PPM, we’d be frozen out of the syndicated radio ratings system. As a New York City-based business, we’re looking forward to providing our fellow entrepreneurs with an advertising option targeted to the New York Tri State Area. With PPM ratings we are now in a position to compete for advertising dollars from major national brands. We have already begun to experience increased activity from national advertising agencies anxious to have another Radio outlet. Pulse 87 FM is dance music station featuring today’s latest hits and exclusive remixes from around the globe. That means we appeal to a young audience of all races and ethnicities that calls New York City home.”