Mega Media Group announced an integrated cross promotional partnership between Pulse87 and Fuze Beverage, a division of the Coca Cola Company. The agreement will make Pulse87 the official radio station of Fuze Beverage. Fuze Beverage will be branded as “Fuze Infusion Beverages powered by Pulse 87.7” and Pulse 87.7 will be branded as “Pulse 87.7 Hydrated by Fuze Beverage.” The program is a first for Fuze Beverage and Pulse 87.7 and will include co-branded Point of Sale materials, co- branded Street teams and collateral and co-branded event participation in the NY Metro area to include all major sporting events, parades and festivals.
Commenting on the partnership, Anthony Parrizzi, BDM Area Manager, New York Metro for Coca Cola Enterprises, Inc., stated, “Since their inception, we have seen the viral growth of Pulse87 at the street level. The station has brought lifestyle dance music back to New Yorkers, something they have been missing for a long time. The opportunity to associate the Fuze Beverage brand with Pulse87 provides us a strong promotional and associative presence in the markets we target: the health conscious, active lifestyle consumer. We are very excited to be working with the Pulse team.”
Samuel Mui, Senior Events Manager, Fuse Beverage/Nos, stated, “We are very excited to be working with Pulse87, as they bring new and unique lifestyle dance music to the airwaves. Their commitment to promotions and grass roots marketing made the integration opportunity of the brands a perfect partnership. Between us, we are two brands that bring great taste to the New York Market.”
Rick Hernandez, GSM of Pulse87, stated, “The opportunity to partner with such a strong and successful brand like Fuze Beverage is another affirmation of the market we reach. They are the leader in delivering the health conscious active lifestyle consumer with unique and healthy infused beverages and teas. The integrated partnership with Fuze Beverage provides us the combined resources to build strong brand identity and increased awareness to the right and relevant consumer base. We are extremely excited to be working with such an organization.”