"Pure Michigan" ad premiere week detailed


Now that the Pure Michigan tourism campaign is back on track after almost being axed, the state is rolling out the red carpet for a special premiere week to showcase its new 2010 TV and radio spots. During the week of 4/19 a new ad will be featured every day on Pure Michigan Connect (www.puremichiganblog.org), Michigan’s official travel and tourism blog, and the Pure Michigan Facebook Fan Page (www.facebook.com/PureMichigan.org). Travel Michigan, a division of the Michigan Economic Development Corporation, is the state’s official agency for the promotion of tourism.

Included in the week of sneak peeks is the first ever behind-the-scenes video of how a Pure Michigan TV commercial is created. The footage used in the new TV spots and the behind the scenes video was shot during the 2009 season.

“We decided to use our blog and Facebook to roll out our new Pure Michigan campaign ads to build excitement with our fans and followers,” said George Zimmermann, VP for Travel Michigan, a business unit of the Michigan Economic Development Corporation. “We now have more than 38,000 Facebook fans and about 4,500 followers on Twitter. We believe this will be a fun way to create a buzz about Pure Michigan when people are starting to think about their summer vacation plans.”

The air dates for the 2010 Pure Michigan campaign will be confirmed later in the month.

“We still have time to promote summer tourism and attract visitors to the wealth of Michigan’s attractions including beachtowns, national and state parks, sand dunes, lighthouses, more than 800 golf courses and resorts, and many unique cities and towns that only Michigan can offer,” said Zimmermann.

To view the existing Pure Michigan campaign go to www.michigan.org and click on “View our Ads” at the top of the page.