Purina chooses SMS advertising to reach pet owners


Nestlé Purina PetCare has tapped Limbo, a mobile entertainment company, to sponsor daily, free text message alerts for pet lovers. Through Limbo’s advertising-supported text message alert service, called Limbo Lowdown, advertisers like Purina can tap into the significant SMS inventory-more than 6 million monthly text messages-and content options now available from Limbo.

Limbo Lowdowns include dynamic content offerings such as the ability to immediately receive celebrity gossip, sports scores, movie and music news, Bible quotes, jokes and horoscopes.