Purina chooses SMS advertising to reach pet owners

0

Nestlé Purina PetCare has tapped Limbo, a mobile entertainment company, to sponsor daily, free text message alerts for pet lovers. Through Limbo’s advertising-supported text message alert service, called Limbo Lowdown, advertisers like Purina can tap into the significant SMS inventory-more than 6 million monthly text messages-and content options now available from Limbo.


Limbo Lowdowns include dynamic content offerings such as the ability to immediately receive celebrity gossip, sports scores, movie and music news, Bible quotes, jokes and horoscopes.


SHARE
Previous articleOber goes online
Next articleWeek 5: Cable falls to 2 of 100
RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.