Purina ONE launches effort for beyOnd dog and cat food line


It’s a new premium nutritional brand that also promotes sustainability benefits. The package is made from 92% renewable materials. Nestle Purina’s beyond hits  store shelves with a new approach that raises the bar on what consumers expect from a pet food. To support, one :60-second and two 30-second “We Believe” TV  spots, via Avrett Free Ginsberg NYC, are airing on major networks nationwide.

“This television commercial is not your typical pet food ad,” said Heather Scott, senior brand manager, Purina ONE. “We really wanted to communicate our belief and brand philosophy that we are so very proud of. It was important to us to let consumers know what we stand for.”

To view the commercial, see the Purina ONE Facebook page.

beyOnd features real meat as the No. 1 ingredient. It also includes natural ingredients plus vitamins and minerals, whole grains accented with fruits and vegetables, and is crafted without wheat or corn, added fillers or artificial preservatives.

beyOnd is also manufactured at five Nestle Purina plants – all of which are working toward energy, water and waste reduction – including the Denver factory, which uses solar power to help offset a small amount of its total energy consumption. In addition, all Nestle Purina plants meet the international standard for environmental management systems known as ISO 14001.

The paper used in all beyOnd bags come from Sustainable Forestry Initiative (SFI) or a Forestry Stewardship Council (SFC) certification.

Print packaging with vegetable-based soy inks, which contain an ingredient made from a renewable resource.