Are Consumers Willing To Pay For A Connected Car?

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When it comes to the latest technology and motor vehicles, practically every brand is looking to seamlessly integrate smartphone features into the in-car and in-truck dashboard.


But, there’s something important for automakers and OEM distributors of the technology needed to bring the “smarter car” to a wide range of drivers.

What’s that?

Money.

It’s one of the key finds of a new report from PwC, “Driving the future: understanding the new automotive consumer,” which offers an in-depth examination of in-car technology, and what is top-of-mind for motorists.

Evan Hirsh, Chicago-based principal of PwC’s Strategy&, discussed the limitations of bringing a smarter car to the U.S. consumer, and what this means for those in the radio industry’s C-Suite.


The buzz around the vehicles of tomorrow intensifies. Yet, uncertainty swirls around the consumer and their readiness for an influx of technology in their automobile. A new report from PwC, “Driving the future: understanding the new automotive consumer,” takes a closer look at in-car technology, and what is top-of-mind for motorists. Read more about the study and what this may mean for in-vehicle radio consumption in this week’s RBR+TVBR Weekly Tech Roundup. It’s your weekly digest of all things tech you need to know.


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