PwC: Digital to be 87% of E&M growth


Digital DownloadsPricewaterhouseCoopers’ new report, “Game Changer: A New Kind of Value Chain,” finds that with digital content projected to account for 87% of growth in spending in the entertainment and media industry over the next five years. According to the research, cloud technology is the driver. It allows businesses to produce, distribute and, even more importantly, manage their content across regions and platforms in an efficient and effective way. Excerpts from the report:

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