The HD Radio Alliance and its member radio companies have unveiled new Q2 commercials. They focus on the primary HD Radio consumer benefits: more stations and no monthly fees. The spots also spotlight the local content on HD2, HD3 and now HD4 stations available to listeners in their home markets. These commercials strive to make the consumer proposition easy to understand and easy to take action on.
Jacobs Media worked with Kevyn Howard, of the Alliance production team, to guide the creative and production process. The new spots augment and enhance the ongoing consumer education about HD Radio Technology. The commercials match the strategic consumer messaging which will help drive device and car sales.
The Q2 campaign will begin 3/29 and run though 6/27 on over 600 stations in the top 100 markets.