Against a backdrop of ongoing recessionary forces that have hit other ad sectors with more impact, Internet ad revenues reached almost $5.5 billion for Q3, representing an increase of 1.7% from the Q2 figures published in the IAB. Nonetheless, the most recent IAB and PricewaterhouseCoopers report shows Q3 numbers with a decline of 5.4% over the same period in 2008.
“The Internet has transformed the consumer experience of media, providing marketers with unprecedented opportunities to engage with their customers,” said Randall Rothenberg, President and CEO of the IAB. “The advertising sector overall has been hard hit by the economy, but digital media has been a bright spot within the larger economic downturn as it is capturing an ever-increasing piece of marketers’ advertising spend.”
“While all segments of the media industry have experienced declines, online advertising remains resilient and is once again showing signs of growth,” said David Silverman, a partner at PricewaterhouseCoopers LLP.
RBR-TVBR observation: This goes to show you that no form of advertising is immune to the recession/depression. Welcome to the “Tough Comps Club,” as they say.