Internet advertising revenues in the U.S. hit $7.88 billion in Q3, a 22% increase over the same period in 2010, according to the Interactive Advertising Bureau (IAB) and PwC US. These figures also show a 2.7% uptick from the record-setting revenues of Q2. The Q3 results mark the eighth consecutive quarter of YOY growth.
“Beyond the impressive year-over-year growth of 22 percent seen during the third quarter of this year, the ongoing increases in internet advertising revenues points to a new paradigm within the advertising world – one in which digital is taking a bigger seat at the table,” said David Silverman, a partner at PricewaterhouseCoopers LLP. “Moreover, even with a softened economy, digital advertising is making tremendous gains.”
RBR-TVBR observation: Much of this growth is spurred by technology increases in smartphones and tablets. Internet ad growth includes all things mobile—from a static banner ad to a video played while someone is watching a re-run of Glee on Fox on their iPhone at LAX. Also, internet advertising is trackable in real-time and offers highly targetable options with little waste. Indeed–content is following the move to the net in all ways, shapes and forms.