QSR’s Big Money Order For Mobile


By Suzanne Ackley
BIA Advisory Services

WASHINGTON, D.C. — The Quick Serve Restaurant (QSR) category, including well-known national brands and less-known regional and local favorites, will spend nearly $4.5 billion in local advertising this year.

That’s according to BIA Advisory Services’ report, “Insights into Local Advertising – QSRs.”

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