QSRs Surge With Spot Cable Efforts


Is there a fast-food war brewing? Perhaps there’s a small one afoot, given the latest Spot Ten Cable report from Media Monitors. The Golden Arches have just been trumped by its biggest burger competitor, and a chain that’s best-known for its variations of Tex-Mex fare.

For the week ending May 20, both Taco Bell and Burger King surge into the Spot Ten, and are just behind No. 1 Lowe’s — staying on top for another week.

McDonald’s drops from No. 6 to No. 8.

Meanwhile, The Home Depot — always present as a big national advertiser — returns to the Cable Spot Ten.