The Quaker Oats Company, a division of PepsiCo, has named San Francisco-based Goodby, Silverstein & Partners its lead advertising agency, following a review.
"Goodby, Silverstein captured the essence of our products and the iconic character of the Quaker brand in a unique and captivating way," noted Mark Schiller, Quaker president. "The agency team exhibited a deep appreciation and passion for our business, combined with the insight and commitment to deliver exceptional work. We are excited to begin working together and to see the amplification of these efforts as the campaign unfolds," he added.
The agency will assume advertising responsibilities for the Quaker portfolio of brands including its 131-year old signature Old Fashioned Quaker Oats, Quaker Quick Oats, Quaker Steel-Cut Oats, Quaker Instant Oatmeal, Quaker Chewy granola bars, and ready-to-eat cereals including Quaker Life and Cap’N Crunch.