David Benjamin’s Triad Broadcasting is getting out of Lincoln, but will leave its five station cluster in the hands of Midwest specialist NRG Media under Mary Quass. Kalil & Co. brokered the deal which will send KFGE-FM, KBBK-FM, KLNC-FM, KLIN-AM & KWBE-AM to NRG, which already owns and operates over 80 stations in seven midwestern states. Quass commented, "We are excited to add the Lincoln stations to our Midwest focused platform. We believe that the Lincoln cluster fits perfectly, both geographically and in market size. As we continue to grow the company, well run properties like the Triad stations in vibrant growing markets like Lincoln are exactly what NRG is targeting." Adding what is no doubt good news on the ground in Lincoln, she added, "We look forward to welcoming the staff to our NRG family." Benjamin said he was happy to sell to a company he believed to be similar to his own. A pre-closing LMA begins today.
