Quattro Wireless and Ford “Flex” mobile power


Quattro Wireless, a mobile advertising network, continues momentum for its premier mobile advertising network with today’s announcement of creating a brand preserved destination for and delivering mobile media investments for the Ford Motor Company’s two newest auto brands – the 2009 Ford Flex and Lincoln MKS, respectively.

Quattro Wireless brings Ford’s mobile power full-circle with a ‘decked out’ mobile site complete with informative and interactive features showcasing Quattro’s dynamic content delivery platform. Similar to the real life Ford Flex, with its distinctive design and class-leading technologies, the Ford Flex mobile site complements many of the innovative aspects of the vehicle by providing Smartphone users a sophisticated, sleek interface with the following features: photo gallery, videos, wallpaper and ringtone downloads, dealer locator, alerts sign-up, and send to a friend.

“We have recognized, as a media agency, that mobile advertising has a very efficient CPC when compared to digital media and a CPM base that is less costly than most traditional forms of ad placement,” said Brian Bos, SVP, Convergence Director at MindShare – Team Detroit. “With the number of mobile web users increasing daily, we believe that the mobile phone is poised to become the largest global one-to-one consumer marketing medium ever invented. The agency, and our client, Ford Motor Company, understand the importance of developing an engaging mobile experience, like that of the Ford Flex site created by Quattro, as well as partnering with Quattro’s premier brands to reach an incredibly targeted audience through this medium.”

Quattro is also working with other automakers to help bring their products and promotions to the mobile phone, including Jaguar, Land Rover, General Motors and Toyota.