Quiznos, pioneer of the toasted sandwich, debuted a new national broadcast campaign 7/19 featuring three cats – nicknamed the “Singimals”- singing the features of Quiznos new $5, $4, $3 menu offerings. This advertising spot is the first of the fun and humorous “Singimals” commercials which run on national and local television and radio.
Quiznos spokesperson Michael Haas tells RBR-TVBR the Quiznos plan targets people who work, often with long hours. This includes late night cable, morning news and drive time radio. Also outdoor has been increased in this campaign as people are commuting to and from work.
The campaign will also feature an online contest where consumers can upload their own versions of the “Singimals” song for the chance to win a $5,000, $4,000 or $3,000 cash prize. The winning submission will be aired on national television or radio as part of Quiznos 5, 4, 3 campaign.
The “Singimals” campaign was via WONGDOODY with inspiration from popular internet videos featuring pets. The concept and preparation for the commercial took only three days, including the making of the animal wardrobe. The spot can be viewed on the Quiznos.com homepage under “Lunch Break” or on YouTube.
Beginning 8/2, Quiznos will also be holding a contest challenging consumers to create music videos utilizing the song from the 5, 4, 3 “Singimals” commercial. Videos will be uploaded directly to Quiznos.com and must include fun photos and incorporate the 5, 4, 3 song in some way. Consumers will have six weeks to enter, followed by a two week online consumer voting process to determine the three winners.
The Quiznos creative team will define the top 10 video submissions for consumer voting. The three winning creators will win $5,000, $4,000 and $3,000, respectively, and the top song will debut on national television or radio. Consumers are urged to upload and preview their videos on the Quiznos Facebook page beginning now, to showcase their talents prior to the contest start.
In addition to the music video contest, Quiznos will host an instant win contest where consumers can enter to win five, four or three $5 Quiznos gift cards.