Following the success of the 2006-2007 Radio Roadblock in support of the Ad Council’s Generous Nation PSA campaign, the RAB is urging Radio stations to participate again this year and use the power of radio to influence Americans to give. Produced by the Ad Council, the campaign seeks to inspire the public to get involved in helping those in need through a variety of local or national charitable options. The message is simple: "Don’t almost give-Give."
Last year, the RAB’s Generous Nation Radio Roadblock, which ran from 12/06 though 1/07, resulted in nearly 7 million in donated Radio time, and contributed to 600,000 visits to the campaign website, DontAlmostGive.org.
